BEAR GRYLLS
CO-OWNER & BRAND AMBASSADOR
22 years of proven IMPACT
Demonstrating our continual adaptability to the ever-changing landscape of performance & health.
HERITAGE
Established as a veteran owned and operated business, BMF built health and fitness communities across the UK for over 22 years.
TRANSFORMATION
Completion of a three year transformation to become a tech-enabled human performance business.
MODERNISATION
BMF is now at the leading-edge of advancements in human performance technology solutions for major organisations.
UNRIVALED LEADERSHIP AND RECOGNITION
We've spent the last 20-years building a track record as the leading provider of digitised services for the world's biggest institutions.
BMF co-owner Bear Grylls is passionate that performance and wellbeing support is made accessible to all.
COMBINING EXPERTISE FROM MULTIPLE SECTORS
BMF utilises industry-leading expertise to deliver a wide range of outstanding human performance programmes.
SPORT
ACADEMIA
MILITARY
COMMERCIAL
LEADING THE WAY IN TECH-ENABLED
HUMAN PERFORMANCE
We specialise in working with organisations to improve
the wellbeing and performance of their people through
customisable, evidence-based systems.
1999-2018
BMF is founded by 3 former British Military former physical training instructors to provide outdoor community based fitness.
2018
NM Capital and Bear Grylls Ventures acquire BMF, with the aim of developing a strategic modernisation programme.
2018
The #TRAINANYWHERE business model is developed via containerised, digital and outdoor systems and programming.
2019
BMF Human Performance is established with a focus on developing customised solutions to enhance the health and performance of people within major organisations.
2020
A contract with the MOD and the British Army is secured to deliver preparation and assessments for all Army recruit candidates.
2021
A contract is secured with the NHS to enhance the wellbeing of 1.3 million NHS people.
2022
BMF Human Performance continues to lead the way in tech-enabled Human Performance solutions.
OUR TEAM
CHRIS ST. GEORGE
Chairman
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IVAN ROWLATT
Managing Director
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TOMMY MATTHEWS
Performance Director
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OUR TEAM


IVAN ROWLATT
MANAGING DIRECTOR

TOMMY MATTHEWS
PERFORMANCE DIRECTOR
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GENERAL JAMES BASHALL CB, CBE
SENIOR ADVISOR

JOHN ETHERINGTON CBE
SEM ADVISOR

ABBY BANCE
COMMERCIAL MANAGER

KATE LORD
HEAD OF PERFORMANCE
WHAT'S NEXT?
To become the global leader in the delivery of customized Human Performance solutions.
PRODUCT FEATURES
READY TO SUPPORT
We know that great performance starts with people, so contact us to find out how we can help you to improve your team's performance & wellbeing.